Product design · UX research · University of Virginia

I'm Spoorthi Madadi

Product designer and UX researcher at UVA, double majoring in Cognitive Science (Human-Computer Interaction focus) and Global Sustainability.

Currently a UX Research and Design Intern at Dayout. Looking for product management and UX design roles.

Experience across
User researchUsability testingInteraction designPrototypingProduct analyticsAI agentic modelsQuality assuranceCompetitive analysisMarket researchData & forecastingScrumAI-assisted developmentConsumer appsTravelClimate data User researchUsability testingInteraction designPrototypingProduct analyticsAI agentic modelsQuality assuranceCompetitive analysisMarket researchData & forecastingScrumAI-assisted developmentConsumer appsTravelClimate data
01 / Project · Heraklion, Crete · 2026

ThredA shared travel-memory app for couples.

Role
UX research, interaction design, prototyping, usability testing
Team
Team of three
Timeline
Three weeks
Tools
Figma, Claude Code, Google Maps

Couples travel together and still experience the day apart. Thred records each partner's path and photos and weaves them into one shared story.

With two teammates I researched tourists in Heraklion, guerrilla-tested an AR concept with couples, and pivoted when people liked the idea more than the product.

I led field research and interviews, built the persona and journey map, designed the interaction model in Figma, built a working live map with Claude Code, and ran usability testing.

Full case study (PDF) ↗

How it unfolded

Final iteration

02 / Internship · Dayout · 2025 to present

DayoutA mobile app for planning your day from community-made activities.

Role
UX Research and Design Intern
Focus
User interviews, usability testing, funnels, screens
Tools
Figma, Amplitude

Dayout lets people build a day from community-made activities and 24-hour plans. I joined as a UX research and design intern.

I interview experienced users and define the events behind the app's Amplitude funnels, which showed drop-off in onboarding and sign-up.

I write happy paths, run usability tests, and design new screens: onboarding, the home screen, and an AI create mode, now in development.

Usability testing

Three scenario tasks, each with an ideal path, then watching where real behavior diverged.

Screens

03 / Capstone · Center for Information Technology · 2023 to 2024

The Elite ImpactHow private aviation contributes to climate change, and what regulation could change.

Role
Research, data, modeling, design, build
Method
Scrum, seven sprints
Tools
Figma, Draw.io, Excel, Google Vertex AI, Looker Studio, Replit

The 2019 UN Climate Action Summit made climate change feel urgent. A study on celebrity private-jet emissions made it specific: the wealthiest emit far beyond their share, and private aviation is the clearest example. I made it my year-long capstone.

I wrote the research paper, scoped it with my mentor, collected a year of public flight-tracking data, built forecasting models, and shipped an interactive website, presented to a panel of advisors and industry experts.

The three regulations I modeled

Each targets private aviation directly, with a real-world precedent to model against.

Restrict the shortest flights

Flights under an hour almost always have a train or car alternative. France's short-haul ban was the precedent.

Cap annual emissions per person

A yearly CO₂ budget for the heaviest individual emitters, so private travel counts against a limit like everything else.

Limit carbon-credit sales

Offsets let a flight read as neutral on paper. Limiting them keeps the real emissions in view.

How I ran it

Scoped with a mentor

The paper covered four drivers of emissions. By Sprint 5 we cut to private aviation only, with three regulations to model: carbon-credit sales, flight length, and annual emissions per person.

Run with Scrum

Seven sprints, each with a backlog, a retrospective, and a mentor review. The retrospectives changed direction: less website, more data.

Public data, compiled by hand

Flight records from ADS-B Exchange and public jet-tracker accounts, pulled as JSON and compiled into per-aircraft datasets with routes, durations, fuel, and emissions.

Pacing the scope

I wanted water and electricity overconsumption too, then found that data isn't public. Narrowing to aviation is what let the project finish.

Timeboxing the work

I lost time polishing the website while the models waited. Blocking capstone hours on a schedule kept me on what mattered.

Tools chosen by outcome

Planned on Python, moved forecasting to Google Vertex AI, fell back to Excel when training took hours per model. Charts and maps in Looker Studio, embedded in the site.

Seven sprints

04 / Experience
2025 to present
Dayout · UX Research and Design InternUser interviews, happy paths, usability testing, engagement funnels in Amplitude, new screens.
2026
Hardshell AI · Marketing and Communications InternContent for social, newsletters, and investor updates. Market and competitive research.
2025
Hoamsy · Marketing and Customer Success InternEvent supply plans for 60+ events. Recruited and onboarded vendors and hosts.
2023
Virginia ABC · Software Engineer InternBuilt an internal interface app. QA test cases, Scrum, presented to the C-suite.
05 / Education
Expected 2028
University of VirginiaDouble major in Cognitive Science and Global Sustainability. Cognitive Science focus: Computer Science and Human-Computer Interaction.
Tools
User researchFigmaAmplitudeData analysisHTML/CSSJavaScriptPythonJavaSQLGoogle Vertex AIScrumClaude Code
06 / Contact

Let's pull on the thread.